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Monica Pearson is the 2009 Power Wom

Smooth Transitions From Day To Night

Our team of experts helps a reader tap into the power of her own unique personal brand.

by Kathy Roberts

September 1, 2005

Janine Anthony

0509P34BrandYouThe Stats:
 ¥ Anthony is president of the Georgia Women's Business Council, a non-profit organization that works in certifying women-owned businesses for consideration for business and procurement.
 ¥ She worked for CSX Transportation, then for IBM for 9 years as an IT project manager.
 ¥ Anthony has a B.S. in Mathematics from Spelman College; a Bachelor's degree in Electric Engineering from Georgia Tech; and a Master's Degree in Applied Mathematics from Clark Atlanta University.

The Assignment:
 To give Anthony an easy-care sophisticated look that dovetails with her day-to-night schedule of meetings, networking and evening events.

Enter the Experts:
 ¥ Cathie Politis Kobsa, artistic director, Salon Greco (3505 Gwinnett Place Drive, Duluth, 770-476-8020, www.salongreco.com)
 ¥ Arpana Purani, esthetician, Salon Greco
 ¥ Shelley Freeman, owner, E.K. Taylor (7300 North Point Parkway, Alpharetta, 770-346-7727, www.ektaylor.com)

The Works:
"The first thing I noticed about Janine was her beautiful eyes and thick dark hair," says Salon Greco co-owner Cathie Politis Kobsa. Anthony agreed to very subtle highlights around her face and an angular, straight shaping of her hair, which was more flattering to her face. Kobsa wrapped Anthony's hair in Velcro flat sheets and allowed it to dry naturally. Kobsa smoothed her hair out with a blow dryer and flat iron.

Anthony was then treated to a mini-facial by esthetician Purani.

Kobsa stepped in again to do her wizardry with makeup, all from Trucco, a line that's widely available at high-end beauty salons. "We kept the look simple but elegant," says Kobsa. Sheer liquid foundation was applied first, then light blush was brushed on Anthony's upper cheekbone. A soft chocolate shadow was used on the upper lid, and then Kobsa smudged a little dark charcoal shadow on the outer upper corner of the lid. Anthony's brows were filled in and mascara applied. Kobsa lined Anthony's lips then applied lip gloss for shine.

E.K. Taylor owner Shelley Freeman wanted a sophisticated, versatile look for Anthony, and chose a knee-length wool plaid trench coat, great jeans, a lingerie-look top and a pair of fabulous mules, which pulled the whole thing together. "The jacket is so versatile - going from funky fun to sophisticated and fashionable when paired with black slacks," says Freeman. Anthony fell in love with the jeans because they were the first pair she's found in years that fit her. And the rust-and orange-suede mules - they're the cat's meow.



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