March 2005

In this Issue

Brand You

Woman of the Year Nominee
Sandra K. Barnhill

The Halo Effect
Linking your company with a cause in consumers' minds often brings more than good will. Cause marketing can boost your company's image and profits, too.

Heartless In Atlanta? New Hope For The Homeless
Eighteen months ago, Mayor Shirley Franklin assembled a dream team of business and community leaders and challenged the group to find a way to "end homelessness as we know it." The ambitious plan that resulted is being hailed as a blueprint for other cities to follow - but it's not without critics.

Who's Mentoring Whom?
Women at the top of their game consistently tap into the wisdom of mentors. However, with more women reaching the top of the corporate ladder, the traditional mentoring relationship has changed.

Expert-Ease
Risky Business

Fan Male
Eddie Staub

Financially Sound
The Gift that Keeps on Giving

My A-Ha Momenr
Why I Became a Serial Board Member

Escapes
Mixing Business With Pleasure

Health and Wellness
Secrets of a Woman's Heart

Power Shopper
A Gem of Your Own